When I arrived at Cooper they had a well established house style for deliverables: Text heavy, dense, visually conservative, printed and spiral-bound research documents and design specifications.
I advocated for and defined a new approach to deliverables: Research documents with heavy use of field photography; bold visual styles with clean information graphics and data tables that reflected the brand colors, fonts and styles of Cooper. Where possible I created movies, prototypes and posters; formats that engage the audience more deeply.
- Visual and conceptual design, developed templates and content style
Before and after